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Brazilian spirit: Havaianas builds on brand awareness to drive growth in Asia Pacific : The Moodie Davitt Report -The Moodie Davitt Report
![Pairs of Brazilian popular Havaianas brand sandals are displayed in Sao Paulo, March 18, 2003. Thanks to savy marketing, such as their gift of a pair of their colorful rubber flip-flops to Pairs of Brazilian popular Havaianas brand sandals are displayed in Sao Paulo, March 18, 2003. Thanks to savy marketing, such as their gift of a pair of their colorful rubber flip-flops to](https://c8.alamy.com/comp/2D3969B/pairs-of-brazilian-popular-havaianas-brand-sandals-are-displayed-in-sao-paulo-march-18-2003-thanks-to-savy-marketing-such-as-their-gift-of-a-pair-of-their-colorful-rubber-flip-flops-to-some-60-oscar-contenders-at-the-march-23rd-academy-awards-ceremony-in-hollywood-sao-paulos-alpargatas-company-that-makes-and-markets-the-havaiana-brand-has-turned-what-began-as-poor-mans-footwear-into-a-de-rigueur-fashion-accessory-across-the-globe-reuterspaulo-whitakerfeaturebrazil-havaianas-pw-2D3969B.jpg)
Pairs of Brazilian popular Havaianas brand sandals are displayed in Sao Paulo, March 18, 2003. Thanks to savy marketing, such as their gift of a pair of their colorful rubber flip-flops to
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